The Way A Business Should Be

What happens when you form a partnership between

  • Customers
  • Suppliers
  • Media
  • And society?

I’d like to think you’ve got a brilliant business model. Especially when many conventional businesses tend to think only for themselves.

Easier said than done?

According to Tim Harford, author of The Undercover Economist, Web2.0 businesses aren’t the only ones pulling this off…  read his article, How Facebook Is Like Ikea

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