Another dream come true?

This article encapsulated everything I ever wanted to say about IDEO and why I would love to do similiar work. I know this sounds like my Google post. But I admire a few other organisations too, for different reasons. For IDEO, my reasons are within the article and its excerpts:

Indeed, it is now a rival to the traditional purveyors of corporate advice: the management consulting companies such as McKinsey, Boston Consulting, and Bain. Management consultants tend to look at the corporate world through a business-school prism. By contrast, IDEO advises clients by teaching them about the consumer world through the eyes of anthropologists, graphic designers, engineers, and psychologists.

Or perhaps it is working with interesting polymaths — people with two or three advanced degrees who climb mountains, go birding in the Amazon, and bike through the Alps — instead of the typical B-school grad management consultant.

Rapid prototyping has always been a hallmark of the company. Seeing ideas in working, tangible form is a far more powerful mode of explanation than simply reading about them off a page. IDEO uses inexpensive prototyping tools — Apple-based iMovies to portray consumer experiences and cheap cardboard to mock up examination rooms or fitting rooms.

Despite — or because of — its iconoclastic ways, IDEO’s ideology is gaining traction. Stanford, for one, has bought in. It has committed to raising $35 million so that Kelley can create a “D-school,” a new design school that may one day match Stanford’s famed B-school. Stanford professors in business, engineering, social sciences, and art will teach there.

Don’t get me wrong – I love business – I enjoyed my classes at business school, but I know that there is so much more to creating value/ solving problems!

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